Designing the MyAdbooker DSP: applying eCommerce thinking to programmatic advertising
Applying eCommerce principles to programmatic advertising requires more than just a campaign management tool. It demands clear inventory structures, intuitive discovery, and a platform architecture that can scale across thousands of media locations. For MyAdbooker’s Demand-Side Platform (DSP), Onfold helps translate complex DOOH media inventory into an accessible digital platform where advertisers can discover screens, configure campaigns, and launch within minutes. By combining structured data models, product-style user journeys, and scalable architecture, the DSP evolves into a platform designed to make programmatic advertising as simple and intuitive as modern eCommerce.
Key
work
DSP user experience design: The platform experience translates complex programmatic advertising workflows into intuitive steps for non-experts. Campaign discovery, configuration, launch and anlytics follow a clear user journey that lowers the barrier to using programmatic DOOH.
Applying eCommerce design patterns: Proven eCommerce interaction patterns such as browsing, filtering, comparison, and bundles shape how media inventory is explored. Screens and locations behave like products, making campaign setup feel familiar and intuitive.
Inventory & campaign interaction model: A structured model organizes media locations, audiences, and campaign components. Clear attributes and relationships enable logical discovery, selection, and configuration of campaigns across multiple screens and venues.
Technology landscape exploration: The underlying technology landscape is analysed to understand how the platform concept can work in practice. DSP capabilities, data models, and integration patterns inform a scalable foundation for inventory management and campaign orchestration.
Why this matters
Programmatic advertising already represents a large share of global digital media buying: today over 70% of digital display advertising is traded programmatically. Yet despite this scale, many DSP platforms remain difficult to use. Complex terminology, fragmented inventory, and technical campaign workflows make programmatic advertising hard to navigate for many advertisers.
Applying eCommerce principles changes that.
By introducing familiar patterns such as discovery, filtering, comparison, and configuration, complex media inventory becomes easier to understand and work with. Screens behave more like products, campaigns more like configurable purchases.
This approach lowers the barrier to programmatic advertising while keeping the power of the underlying technology intact. The result is a DSP concept that combines advanced media buying capabilities with a user experience that feels intuitive, transparent, and accessible.
Are you ready to turn bold ideas into scalable digital platforms ?
Let’s chat about how we can help you bring that to life. Discover how Onfold can drive your success forward.
