{"id":5166,"date":"2025-06-06T12:59:06","date_gmt":"2025-06-06T12:59:06","guid":{"rendered":"https:\/\/onfold.nl\/?page_id=5166"},"modified":"2026-01-22T13:20:26","modified_gmt":"2026-01-22T13:20:26","slug":"work-shell","status":"publish","type":"page","link":"https:\/\/onfold.nl\/de\/work-shell\/","title":{"rendered":"Shell"},"content":{"rendered":"
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Driving the future of fueling: hydrogen, customer experience at the forecourt & innovation for Shell <\/span><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fueling the energy transition doesn\u2019t just require new infrastructure – it demands a smarter, more connected customer experience across continents. For five years, Heloise led and defined Shell\u2019s global innovation initiatives from the CSDM side, delivering cutting-edge digital and hardware solutions across multiple Shell local markets, teams, and technologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Key<\/h1>

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Innovation leadership:<\/b> Full ownership of Shell\u2019s digital innovation portfolio – driving strategy, development, and market delivery.<\/p>


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Product portfolio growth:<\/b> Scaled from a single solution to an integrated suite of Shell owned products deployed in eight local markets.<\/p>


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Hydrogen breakthrough:<\/b> Delivered Shell\u2019s first proprietary hydrogen dispenser, built in collaboration with BMW Designworks, Linde, and Air Liquide – certified for both EU and US markets.<\/p>


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Next-gen retail experience:<\/b> Developed a proof-of-concept for Shell\u2019s \u201cCustomer Experience of the Future Site,\u201d combining digital and physical channels into one seamless journey.<\/p>


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Global – local integration: <\/b>Collaborated with Shell\u2019s New Energies and Global Retail Innovations teams, as well as regional deployments across The Netherlands, United Kingdom, Luxembourg, Malaysia, Thailand, Singapore, Oman and Canada.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why this matters<\/h3>\n
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Shell\u2019s path to cleaner energy under the leadership of Ben van Beurden was also a digital journey. With shifting customer expectations and ambitious sustainability goals, the company needed complex innovations made simple. Solutions that could be implemented quickly, without sacrificing ambition, quality or compliance.<\/p>


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From proof-of-concept to certified hardware, from two markets to eight – this collaboration showed what\u2019s possible when deep client understanding meets technical innovation. As an external innovation partner, Heloise and a small, dedicated CSDM core team seamlessly integrated into Shell\u2019s global delivery framework, fostering collaboration among the brightest minds to reach new heights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Are you ready to elevate your business with outstanding technology implementations?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s chat about how we can help you bring that to life. Discover how Onfold can drive your success forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLet's meet<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Visit us <\/span><\/h3>\n

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Overhoeksplein 3<\/span><\/h4>\n

1031 KS  Amsterdam<\/span><\/h4>\n

The Netherlands<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contact us<\/span><\/h3>

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hello@onfold.nl<\/a><\/h4>

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VAT NL868062078B01<\/span><\/h4>

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Commercial register 97462527<\/span><\/h4>

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Terms & conditions<\/a>\u00a0 \u00a0 \u00a0 \u00a9 2026 Onfold<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Driving the future of fueling: hydrogen, customer experience at the forecourt & innovation for Shell Fueling the energy transition doesn\u2019t just require new infrastructure – it demands a smarter, more connected customer experience across continents. For five years, Heloise led and defined Shell\u2019s global innovation…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5166","page","type-page","status-publish","hentry"],"yoast_head":"\nWork | Boutique IT Consultancy for B2B<\/title>\n<meta name=\"description\" content=\"CTOs often deal with messy, spaghetti-like systems with little documentation, where adding new features often breaks something else. We transform messy digital landscapes into solid foundations and unlock new business possibilities. Specialized in B2B, strong IT & data foundation, automation efficiency and e-commerce growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onfold.nl\/de\/work-shell\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Work | Boutique IT Consultancy for B2B\" \/>\n<meta property=\"og:description\" content=\"CTOs often deal with messy, spaghetti-like systems with little documentation, where adding new features often breaks something else. We transform messy digital landscapes into solid foundations and unlock new business possibilities. 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