Scaling B2B eCommerce: smarter search and Agile delivery for Plieger Group
Managing a product catalogue of over 100,000 SKUs across two national brands, Plieger and ThermoNoord, requires more than just a webshop. It demands speed, structure, and smart architecture. At Plieger Group, Heloise led five cross-functional teams responsible for webshop performance and delivery, while Don shaped the technical and enterprise-wide architecture behind the scenes. Together, they transformed the platform into a scalable, high-performing eCommerce engine.
Key
work
Search transformation: A sluggish and outdated product search engine was replaced by the AI based search of Algolia, improving findability and relevance across 100K+ SKUs. Configuration and tuning focused on boosting conversion rates, click-throughs.
eCommerce architecture & design: The webshop’s architecture was redesigned for scalability and maintainability, including detailed functional and technical design.
Agile scaling: A lightweight SAFe-inspired Agile model was introduced to align multiple teams while maintaining autonomy and delivery speed.
Service & support setup: A new structure for digital operations support was created, including SLAs, ticketing tooling, and dashboarding to monitor quality and incident resolution.
Why this matters
For B2B players like Plieger Group, digital transformation isn’t just about putting products online – it’s about building smart systems that scale. Reliable search, modular architecture, and structured team delivery were essential to success.
That scalability proved itself when Plieger became an internal marketplace within its parent company, GC Gruppe, doubling its product catalogue effortlessly thanks to the improved search engine, clean architecture, and stable team setup.
This case highlights the power of combining architectural depth with team-focused delivery leadership. From backend to frontend, the result was a platform that performs: built for users, and built to last.
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